About us

We don't come to bow. We come to conquer.
FARIĀ® is the expression of the roots, rock, reggae culture in the 21st century. Whether Rasta or rebel, militant or meditation, FARI is the brand that feels and demonstrates the distinct nuances of the reggae lifestyle. We draw inspiration from music, art, history, current events and various cultures. We are passionate about crafting the best products possible, inspired thinking, and the universal message of Rastafari.
And we will always continue to push onward.

Forward ever.

  • Visa
  • MasterCard
  • Amex
  • Discover
  • PayPal